Homebase
I started as a Product Designer at Homebase, promoted into a Sr. Product Designer position, improving all-things Payroll. I was also a Design Systems lead for several months of my tenure, leading early component building before we hired a Systems Designer. I’m now on the Growth team, looking for opportunities to bring in new users from a Payroll and Embedded Services (such as workers’ comp, benefits) perspective.
Leadership | UX Research | Design Systems | Web Desktop Design
Chosen case studies
🔗 Payroll Onboarding and Setup 1 to 1.1
🔗 Designbase Design Systems (case study coming soon)
Being the Lead Designer for Payroll, I helped lower Payroll customer tickets by half, 20% more than planned. Leading to a $5.2M increase in 1 year
Problem
Customer service has become a bottleneck and we needed a way to grow our Payroll product
Solution
Partnering with Engineering and Product Leadership, I helped define the vision of Payroll through a blend of UX and business research.
Impact
Increased CES score from 3.7 to 4.2
Growing ARR by $5.2M YoY
Reducing customer service tickets by 35%, +20% then planned
Lead Systems Designer, helping establish core Design Systems component
Problem
Redundancy in patterns and components with no established design systems
Solution
I organized, compiled, and led early Design Systems for Homebase
Impact
Increased app-wide CES score from 3.5 to 3.8
New component adoption by 325%
Moving to a Growth team, I initiated and transformed payroll’s onboarding process unlocking the ability for users to setup Payroll on their own
Problem
Gap in ability for users to setup payroll themselves, making Operations team the bottleneck
Solution
Overhauled and transformed all setup process via experiments and testing
Impact
50% user base growth in less than 2 quarters
Decrease time-to-task by 90%
